Hey [NAME], where are you calling from?

Nice. And how did you originally find us — ad, referral, Facebook, something else?

Got it.

So just to frame this up, what we do is pretty simple:

We help foundation repair and home-service operators close 5 new jobs in 6 weeks using an AI-powered lead, follow-up, and data system that you own forever.

And if we don't get you the 5 closed jobs in that window, we keep running the engine at our cost until you do.

No refund game. No "sorry, better luck next time." We keep paying to make it work because we're not here to sell you some stupid lead package.

We're here to install revenue infrastructure.

The whole point is to get you out of the shared lead trap and into a system where the pixel, the bot, the dashboard, the audience, and the data are yours.

Fair?

Here's how I'd like to run this.

First, I'll ask a few questions to see where the business is at and whether we can actually help. Then I'll show you how the system works. Then we'll talk through numbers, fit, and next steps. By the end, we should both know pretty clearly whether this makes sense. Sound good?

Give me the quick version. Where's the business at right now?

What kind of work are you mainly doing? Foundation repair? Waterproofing? Crawlspace? Concrete lifting? Basement stuff? Structural?

And what are you trying to grow more of? Because I don't care about getting you "leads" if they're not the kind of jobs that actually keep crews busy and make the business healthier.

What does a good month look like for you right now? And what would a great month look like? Meaning, how many extra closed jobs per month would actually move the needle? Not vanity stuff. Real jobs. Signed contracts. Crew days filled.

Where are most of your jobs coming from today? Referrals? Google? Angi? HomeAdvisor? Door knocking? Facebook? Past customers?

Be honest with me — what's working and what's complete bullshit?

Because most operators aren't "bad at marketing." They're stuck renting growth. Shared leads. Old estimates. Praying referrals stay consistent. Hiring more door knockers. Then payroll hits and suddenly the whole month depends on whether the phones ring.

That's not a growth system. That's anxiety with a calendar.

Is that similar to what you're dealing with?

How many crews are you running right now? And if we got you more qualified opportunities, how much more work could you actually handle? This only works if you can fulfill.

Average job size? Gross margin, roughly? And what's a crew day worth to you?

That's the number I care about. Because when a crew is sitting idle, you're not just missing revenue. You're bleeding capacity you already paid for.

So if we helped you close 5 more jobs in the next 6 weeks, what would that realistically be worth?

[Pause. Let them answer.]

Exactly. That's why this conversation is different from "how much does marketing cost?" The better question is: what does it cost you to keep relying on a pipeline you don't control?

What's the biggest bottleneck right now? Lead volume? Lead quality? Speed to lead? Follow-up? No-shows? Quotes not closing? Not knowing what's actually working?

And what happens if you don't fix that in the next 12 months?

Most home-service businesses don't stall because the owner is lazy. They stall because the owner becomes the Chief Everything Officer. Managing crews. Answering sales questions. Checking ads. Following up on estimates. Trying to make sense of Facebook, Google, Angi, the CRM, and whatever else.

At some point, the business needs systems. Not more hustle.

Would you agree?

Let me read this back. You're currently at around [CURRENT JOBS / REVENUE]. You want to get to [TARGET]. The main constraint is [BOTTLENECK]. You've tried [CURRENT CHANNELS], but the problem is [PAIN]. And what you really need is a predictable way to keep the right jobs coming in without depending on shared leads, referrals, or constantly adding more people.

Is that accurate?

Good. Based on that, I do think this could be a strong fit. But I'll also tell you who this is not for.

This is not for someone who can't answer the phone. It's not for someone with no sales process. It's not for someone who wants to pause campaigns every three days because they got nervous. And it's definitely not for someone who just wants cheap leads.

Cheap leads are how guys end up paying Angi eighty bucks for the same homeowner five other contractors are already calling. That's the trap.

What we build is the opposite. You own the system. You own the data. You own the follow-up. You own the audience.

Want me to walk you through it?

Here's the simple version.

We install one complete growth machine into the business over 6 weeks. Not a lead package. Not a random ad campaign. Not some complicated AI tool you have to figure out yourself. A machine.

Three steps.

Step 1 — We Build the Machine

The machine has three parts.

AI Content Production. How we create the ads, videos, and local authority content that get homeowners in your service area to pay attention before they're actively shopping around.

AI Lead-To-Close. How we turn that attention into qualified leads, booked quotes, and real sales opportunities for your team. AI inbox qualifies on four questions: project · zip · decision-maker · urgency. Tire-kickers filtered before they hit your rep's calendar.

AI Operating System. The backend that tracks the numbers, manages follow-up, keeps the pipeline organized, and shows us exactly where the bottleneck is. Dashboard, Postgres backend, N8N workflows, Super Pixel, closed-won feedback loop — in plain English, we track your true cost per booked job (not per lead), and we feed your closed-won data back into Meta so the algorithm learns what a valuable customer looks like, not just who clicks.

So we're not sending you leads and hoping your team figures it out. We're building the full system around the outcome.

Your job is to answer the phone, run the appointments, and work the opportunities. We build the machine.

Step 2 — We Run the Machine

In the first 6 weeks, the target is simple:

45 qualified leads. 33 quotes. 5 new closed jobs.

That's the math we're managing toward. Not clicks. Not impressions. Not "brand awareness." Not a bunch of tire-kickers asking for free advice.

Homeowner raises their hand → gets qualified → books a quote → shows up → your team closes the job. That's the machine.

And if the numbers are off, we know exactly where to look: - Not enough leads → fix the content, targeting, or campaign - Not enough quotes → fix the qualification, speed-to-lead, or booking flow - Quotes aren't turning into jobs → look at show rate, follow-up, handoff, sales process

Instead of guessing, we manage the business against a scoreboard.

Step 3 — We Hold Both Sides Accountable

We hold ourselves accountable to building and running the machine properly. You hold your team accountable to answering the phone, following the handoff script, showing up to appointments, and working the leads like real opportunities.

That's why the guarantee is fair. If we don't get you 5 closed jobs in the first 6 weeks, we keep running the machine at our cost until you do.

But accountability goes both ways. We can't control whether your rep answers the phone. We can't control whether your team follows up. We can't control whether someone no-shows and nobody calls them back.

So we track all of it: leads · quotes · show rate · close rate · cost per qualified lead · cost per quoted opportunity · cost per closed job. Nobody hides behind vague marketing bullshit. The numbers tell us what's working, what's broken, and what needs fixing.

Ownership

Once we build it, you own it. Content system. Lead-gen infrastructure. Inbox and follow-up. Operating system. Data.

You're not renting growth from Angi, HomeAdvisor, or some agency holding your business hostage. You're installing a machine into the business.

That's the offer. We build the machine. We run the machine. We hold both sides accountable until it produces 5 closed jobs.

Does that all make sense?

We guarantee 5 closed jobs in 6 weeks. If we miss, we keep running at our cost until you get there. That means we cover the ad spend and engine management until the target is hit. We don't refund and disappear. We stay in the fight. Because refunds don't fill crew calendars. Closed jobs do.

A few common-sense conditions: - Show rate stays 60%+ - Reps follow the handoff script we provide - Campaign isn't paused or modified at your direction mid-build - Offer and service area stay consistent

As long as those hold, we're accountable to the outcome.

Make sense?

Based on what I showed you: - We build the machine - We run it toward 45 leads · 33 quotes · 5 new jobs in 6 weeks - We hold both sides accountable to the scoreboard

Do you feel like that would solve the bottleneck you described?

What part feels most valuable — the leads, the follow-up, the dashboard, or the fact that you own it?

[Let them answer.]

Most guys come in thinking they need more leads. Then they realize the bigger issue is they don't have a system that turns attention into booked jobs, booked jobs into sold work, and sold work into smarter targeting. That's what we're installing.

The full AI Operating System is $9,000, paid in full at signing.

That includes the full 6-week build: AI lead gen, AI content workflows, AI inbox, pre- and post-appointment automation, dashboard, backend infrastructure, Super Pixel, closed-won feedback loop. Plus the guarantee — 5 closed jobs in 6 weeks, or we keep running at our cost.

You're not hiring an agency on a forever retainer. You're installing an asset. After 6 weeks, you either take it in-house or keep us managing it on pure CPL. Your call.

The question is simple: Are 5 closed jobs plus an owned revenue engine worth $9,000?

Do you feel confident this gets you to [GOAL]? Any reason this wouldn't work for your market, assuming your team follows the process? Anything you need to see before deciding today?

[Pause.]

Great. Next step is simple. Sign the agreement, collect the $9K, start onboarding. We need access to your Facebook assets, CRM or GHL, service area, offer details, sales process. Then we build.

• Week 1: lead flow and inbox
• Weeks 2-3: content, targeting, appointment infrastructure
• Weeks 3-6: dashboard, feedback loop, reactivation, optimization

Goal: 5 closed jobs and an asset you own.

Want to move forward with the full $9K today?

Totally hear you. $9K up front is real money.

If cash flow is the issue, we have a weekly structure. $12,000 total — $3,000 to start, then 6 weekly payments of $1,500. Funds the build and media as we go, so you're never out more than $3K to begin.

Same system. Same guarantee. Same ownership. Same 6-week timeline. The only difference is cash flow vs. cash certainty — you spread it, you pay $3K more.

The reason it's $3K more is straight collection economics. PIF gives us one transaction. Weekly gives us six. We'd rather discount the PIF path than tax it — and that's the discount you'd be passing up.

So: $9K today, or $12K spread across 6 weeks?

Let me be straight. Neither $9K nor the $12K weekly is going to work below this. The dashboard, backend, Super Pixel, and algorithmic loop are the parts that make this compound — we're not going to pretend we can include all of that at half price.

But there's a stripped-down version. $6,000 total. $3,000 upfront + 6 × $500 weekly. That gets you the lead delivery layer: AI content · AI targeting · AI inbox · speed-to-lead · pre-appointment · post-appointment.

What it does NOT include: dashboard, CAPI job-value feedback loop, Postgres/N8N backend, Super Pixel moat.

And the guarantee changes. Instead of 5 closed jobs, it's 30 qualified leads in 6 weeks. Miss = we keep running until you get 30.

That version is fine for someone who needs opportunities now. But it's not the same as owning the full revenue infrastructure. At normal math, 30 qualified leads usually turns into about 3 jobs. The full system is built to get 5 closed jobs and leave you with an asset.

So I'd only put you in $6K if the full build is truly off the table.

Full system at $9K (or weekly $12K), or lead-only at $6K?

One thing worth mentioning upfront.

After the first 6 weeks, you own the machine either way. No locked-in retainer. You can take it in-house and run it yourself. Or, if you're happy with us and we're happy with you, we can keep managing the campaigns.

If we continue together, it's on a 100% cost-per-lead model: $150 per qualified lead. No flat retainer. No long-term contract. No paying us to "manage stuff."

If you want to scale faster, we keep running the machine and you pay based on qualified opportunities delivered. If you want to run it internally, that's fine too. The system is yours.

We usually make that decision around the end of week 6 once both sides have seen the numbers.

Totally fair. Before we leave it there — do you believe this would solve the problem you told me about?

If yes: Then what specifically do you need to think through? The money? The timing? Trusting the guarantee? Whether your team can handle the follow-up? "I need to think about it" usually means one real question is sitting underneath. Let's just deal with it directly.

I get it. $9K is real money. But let's not compare it to nothing — compare it to what you're already spending.

Angi leads at $80 a pop. Shared homeowners. No owned audience. No data asset.

Or a marketing manager. $80K+/year before they spend a dollar on ads.

Or idle crews. One empty crew week can cost more than the entire payment.

The question isn't "is $9K cheap?" It's not. The question is: does $9K to close 5 jobs and own the engine make sense based on your average job size and margin?

At your numbers, 5 jobs is roughly [REVENUE]. Gross profit is roughly [GROSS PROFIT]. And the downside is protected — if we miss, we keep running on our dime. Where do you feel the financial risk actually is?

If cash is the issue specifically — not the price — we have a weekly option that gets you in for $3K to start. But that's a $12K total instead of $9K. Which is the actual problem — the size of the check, or the timing?

Good. That means there's already demand. But: - Do you know your true cost per booked job? - Which leads turn into sold work? - Which campaigns create high-margin jobs vs. busywork? - Is your closed-won data feeding back into your ad platform?

Having leads ≠ owning a job flow engine. Plenty of companies have leads and still have payroll anxiety. This is about control: better quality · better follow-up · better visibility · better data. That's how you stop guessing.

You already know the problem. You're renting demand. You pay for the lead. Someone else owns the platform. Someone else owns the data. Same homeowner is getting blown up by four other contractors.

Brutal way to build a premium service business. Not saying Angi can never produce a job — saying it shouldn't be the backbone of your growth. The backbone should be an asset you control.

That's exactly why this exists. You shouldn't be spending 10 hours a week on ads, bots, dashboards, automations, content workflows. That's our job.

Yours: give us access · approve the basics · make sure your team follows the handoff · answer the phone · close the work.

Built for busy operators. Not for people who want another part-time job.

That's why the guarantee exists. Miss 5 jobs in 6 weeks → we keep running at our cost until you hit it. We take on the cost of being wrong.

We can only make that guarantee because we know the system works when the client follows the process: show rate 60%+ · rep follows handoff · campaign stays live · no random changes mid-build. You do your part. We do ours. If we miss, we keep paying until the result is there.

So based on everything: - You want [GOAL] - You're dealing with [PAIN] - 5 closed jobs is worth about [VALUE] - What's missing isn't effort — it's infrastructure

That's what we build.

Full system: $9,000 PIF, or $12,000 spread across 6 weeks. Both include the 5-job guarantee.

Which one makes more sense for you today?